What Sets TA Sales Apart:
Coaches Who Actually Sell
Our Approach
Customized to Your Team's Needs
Our team does a deep dive analysis into your organizations’ structure, processes, content, trainings, playbooks, competitors, and goals. This builds the foundation of our training for your team.
Habit-Based
Training
This is not a one and done training that people forget after a week. We offer ongoing programs focused on building habits and skills that your team will remember and enabling them to be 1% better everyday.
Coaches Who Sell Every Day
Meet our team of coaches below. You won't be learning from someone who sold in the 90s, wrote a book about it, and hasn't sold since. You will learn from top sellers who practice and perfect their craft still today.
Why You Might Be Stuck
Sellers Need Real Skills​
​Only 6% of colleges and universities offer sales programs. That means most salespeople enter the workforce severely under-skilled. They hustle their way to quota but rarely level up.
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Sales isn’t one skill - it’s a collection of hundreds.
So, who’s teaching those to your team?
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Managers Need More Support​
Frontline sales managers have the hardest job in the business. Hiring, onboarding, coaching, running deal reviews - they do it all.
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But who’s coaching them to become the leaders their teams actually need?
Enablement Is Scarce
When done right, Sales Enablement feels like a superpower for the entire org. But most teams are lean. They don’t have the bandwidth to build world-class onboarding or ongoing enablement.
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So, whose job is it to truly enable your sellers?
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Most Training Falls Flat
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Let’s be honest: most sales training is terrible.
It’s outdated, taught by people who haven’t sold in decades (if ever), delivered as a one-off with zero reinforcement, or reduced to cookie-cutter videos no one watches.
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It doesn’t have to be that way.
We've Got Your Back
Needs Assessment
We take the time to understand YOU, your product or service, your business, your industry, your current situation, and your goals.
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From there, we design a fully customized training plan tailored to your needs. No cookie-cutter solutions, ever.
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1
Coaching As A Service
True enablement isn’t built on flashy slides. It’s built on continuous reinforcement. ​Winning isn’t a one-time event; it’s a habit.
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Think of us as an extension of your Enablement team. We’ll pair you with the best coaches to help you develop lasting habits, and achieve measurable results.​​​
2
Delivery
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​Our expert team brings your customized program to life. Depending on your needs, this may include: boot camp-style training, 1:1 coaching, call reviews, onboarding resource creation, playbook optimization, consulting on hiring strategies & tech stacks, or stepping into fractional roles within your organization.
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3
Real Sellers. Real Coaching. Real Results.
Meet the Coaches
Tom Alaimo
Founder & CEO at TA Sales
Tom brings 10+ years of sales experience and has sold everything from kitchen knives to million-dollar software deals. He also has trained nearly 1,000 reps at TA Sales.
Brian LaManna
Account Executive at Gong
Brian is a multi-President's Club winning AE at Gong, which is known as the "Navy SEALS of sales orgs". There are few sellers who can run and teach a tighter sales process than what Brian does.
He trains our students on the tactics of building and closing more pipeline with his methodical approach to skill development.
Lisa Killeen
Senior Manager, Enterprise Consulting at monday.com
Lisa leads Corporate Sales at Monday.com with 20+ years in tech sales. Formerly Director of Enterprise Sales at Vidyard, and having led teams at CyberGRX and LinkedIn, Lisa combines global experience—living 10 years in London and holding dual British citizenship—with a passion for coaching sellers to excel.
Ryan Peterson
Director of Sales at Hakimo
Ryan "Pound The Pavement" Peterson is known for creative prospecting. From dropping off letters for prospects to sending arms and legs in the mail (actually) to AI videos, he is on the cutting edge of how to build pipeline creatively.
Sean Gentry
Director of Corporate Sales
at Webflow
Sean has over a decade of sales and leadership experience at companies like Zillow, Outreach and SnackNation. He's now a Sr. Manager of Sales at Webflow and one of the best sales coaches in the game.
Kat Shuchuk
Senior Specialty Account Executive at Vanta
Kat has been not only one of the top AEs at 6sense but also one of the top voices on LinkedIn for sales for the past few years. She helps our students to build massive pipelines using the frameworks she's developed in her career.
Jeff Jaworski
Founder of The Shift Coaching & Consulting LLC
Jeff is a seasoned Google executive with 12+ years in sales and enablement leadership and 8+ years managing 9-figure agency portfolios. A certified ICF and Hudson coach, Jeff created Google’s global sales coaching program, designed Hudson’s Spot Coaching for Sales, and is a 4X Brandon Hall Gold Award winner.
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Jack the Dog
Motivational Lead
Jack is the motivational lead of TA Sales. With his boundless positivity, he inspires his team to surpass sales targets. Whether wagging his tail in meetings or offering comforting cuddles, Jack ensures the team stays motivated and ready to conquer challenges.
Be like Jack, get better every day!
Meredith Chandler
Head of Sales at Aligned
Meredith is "allergic to average" and brings a decade of sales and leadership experience from top companies like Samsara, Yelp and CaptivateIQ. Her energy is unmatched and has a deep passion for coaching sellers to uplevel their skills.
Miriam
O'Donnell
Enterprise Account
Executive at Pocus
Miriam is an Enterprise Account Executive at Pocus and Founder of Revenue Bench. With experience selling enterprise at Gong, Miriam combines sharp sales skills with a passion for coaching. Also a puppy training pro and niche ice cream enthusiast, Miriam brings energy and expertise to every conversation.
Mari Tippmann
Chief Sales Officer (CSO)
at Hummingbirds
There are not many leaders that are "all in" and high energy as Mari. She brings with her a decade of experience as a rep and leader at high-growth SaaS organizations to the table for our clients.
Her focus is not only on helping salespeople build more skills but also on enabling leaders to run data-driven sales orgs. This is the difference between steady growth and hypergrowth.
