About Us
Positively Impacting Salespeople Everyday
Every day, we spend most of our waking hours helping sales leaders and their teams create revenue machines. Here's the story of how we got here and why this is so important to us.
Our Story
Tom Alaimo started TA Sales as a side hustle during his 10-year sales career. As an introvert who was afraid to pick up the phone to order pizza, he was an unlikely candidate to be a salesperson. Despite his mother's pleas against it, he started selling Cutco knives door-to-door in college and soon fell in love with the competition, fun, and opportunity to grow.
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As his sales career progressed into tech, he became obsessed with the concept of becoming a "learning machine", devouring any book, podcast or video he could get his hands on. By sharing throughout his journey, he developed a following on his newsletter, podcast, and LinkedIn page.
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After years of sharing, teams began to ask for his help in training their teams. The high of helping other people quickly surpassed that of closing another big deal and Tom decided to go all in.
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With only $5k from his initial deposit and no other outside capital, he left his job at Gong and decided to dedicate his life to serving salespeople. In its first two years, we have served over 1,000 salespeople worldwide at some of the fastest-growing companies in the world - and have been profitable since Day 1. ​​​​
Our Values
Create Raving Fans
We put customers at the center of everything we do. Our goal is to deliver such exceptional experiences that our Raving Fans can’t help but their experience and excitement with our team.
Championship Energy
When you meet a winning team, you can just feel it. Winning is contagious.
We strive to be positive, move quickly, and win as a team every day.
Become Learning Machines
Growth comes from curiosity and continuous improvement. We strive to get 1% better every day by becoming learning machines in any way we can and encourage others to do the same.
We are always learning, adapting, and improving.
Play The Long Game
We believe lasting success is built on relationships. By planting seeds today and serving with commitment, we create meaningful impact for our clients and community over the long run.
Giving Back to Our Community
Sales for Good
Our mission is to positively impact as many salespeople as possible. For every client we train, we provide a month of free coaching to someone breaking into sales or a nonprofit who could use some help.
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If the client has someone in mind—a friend, family member, or junior rep—we prioritize them. If not, we source a motivated candidate from our network.
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This coaching includes sales fundamentals, outreach strategies, and job search support, including resume feedback and introductions. It’s our way of giving back and helping the next generation of sales professionals succeed.
Meet the Team
Meet the Coaches
Tom Alaimo
Founder & CEO at TA Sales
Tom brings 10+ years of sales experience and has sold everything from kitchen knives to million-dollar software deals. He also has trained nearly 1,000 reps at TA Sales.
Brian LaManna
Account Executive at Gong
Brian is a multi-President's Club winning AE at Gong, which is known as the "Navy SEALS of sales orgs". There are few sellers who can run and teach a tighter sales process than what Brian does.
He trains our students on the tactics of building and closing more pipeline with his methodical approach to skill development.
Lisa Killeen
Senior Manager, Enterprise Consulting at monday.com
Lisa leads Corporate Sales at Monday.com with 20+ years in tech sales. Formerly Director of Enterprise Sales at Vidyard, and having led teams at CyberGRX and LinkedIn, Lisa combines global experience—living 10 years in London and holding dual British citizenship—with a passion for coaching sellers to excel.
Ryan Peterson
Director of Sales at Hakimo
Ryan "Pound The Pavement" Peterson is known for creative prospecting. From dropping off letters for prospects to sending arms and legs in the mail (actually) to AI videos, he is on the cutting edge of how to build pipeline creatively.
Sean Gentry
Director of Corporate Sales
at Webflow
Sean has over a decade of sales and leadership experience at companies like Zillow, Outreach and SnackNation. He's now a Sr. Manager of Sales at Webflow and one of the best sales coaches in the game.
Kat Shuchuk
Senior Specialty Account Executive at Vanta
Kat has been not only one of the top AEs at 6sense but also one of the top voices on LinkedIn for sales for the past few years. She helps our students to build massive pipelines using the frameworks she's developed in her career.
Jeff Jaworski
Founder of The Shift Coaching & Consulting LLC
Jeff is a seasoned Google executive with 12+ years in sales and enablement leadership and 8+ years managing 9-figure agency portfolios. A certified ICF and Hudson coach, Jeff created Google’s global sales coaching program, designed Hudson’s Spot Coaching for Sales, and is a 4X Brandon Hall Gold Award winner.
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Jack the Dog
Motivational Lead
Jack is the motivational lead of TA Sales. With his boundless positivity, he inspires his team to surpass sales targets. Whether wagging his tail in meetings or offering comforting cuddles, Jack ensures the team stays motivated and ready to conquer challenges.
Be like Jack, get better every day!
Meredith Chandler
Head of Sales at Aligned
Meredith is "allergic to average" and brings a decade of sales and leadership experience from top companies like Samsara, Yelp and CaptivateIQ. Her energy is unmatched and has a deep passion for coaching sellers to uplevel their skills.
Miriam
O'Donnell
Enterprise Account
Executive at Pocus
Miriam is an Enterprise Account Executive at Pocus and Founder of Revenue Bench. With experience selling enterprise at Gong, Miriam combines sharp sales skills with a passion for coaching. Also a puppy training pro and niche ice cream enthusiast, Miriam brings energy and expertise to every conversation.
Mari Tippmann
Chief Sales Officer (CSO)
at Hummingbirds
There are not many leaders that are "all in" and high energy as Mari. She brings with her a decade of experience as a rep and leader at high-growth SaaS organizations to the table for our clients.
Her focus is not only on helping salespeople build more skills but also on enabling leaders to run data-driven sales orgs. This is the difference between steady growth and hypergrowth.