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Manhattan Associates' 

Raving Fan Story

Manhattan Associates brought TA Sales in to provide customized coaching for their BDR team. Listen to the full story from Liz Sophia, VP of Field Marketing. 

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Key Highlights:

Specialized, Individual Coaching

Manhattan Associates needed a scalable way to give each BDR specific feedback and coaching based on their skillset and challenges.

Customized Program

TA Sales & Manhattan Associates worked together to create a program based on the current business needs, goals, and challenges. 

Immediate Increase in BDRs' Confidence

BDRs who went through the program immediately had improved confidence in cold calling and emailing high level prospects.

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Nicole Morado

Senior Representative,

Enterprise Sales

From the Field:

"I was really impressed by Tom's training. The sessions were well organized and engaging. I was surprised how fast our full-day session went, and that we covered a lot without it feeling overwhelming. We learned tangible skills for our day-to-day (cold call intros/rebuttals, prospecting tips, personalization, etc.), and Tom helped reaffirm those behaviors when asking about successes/challenges in follow-up sessions. I've already seen wins from the nurturing outreach he shared with me, and feel like I am better with time management having a clear picture on how to effectively use my time to reach goals/KPIs. Besides the great tactics, Tom is quick to give relevant guidance specific to our product, industry, and personas. Very well-rounded knowledge! If a company has a sales/SDR team eager to develop themselves and leadership willing to invest in them, Tom's training program is a great choice!"

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